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About the Role
We are seeking an experienced Senior Affiliate Manager with a proven track record in the
iGaming industry. The ideal candidate will have a deep understanding of affiliate marketing
strategies, strong analytical skills, and the ability to build and nurture relationships with affiliates.
As a Senior Affiliate Manager, you will be responsible for managing a team of affiliate
managers, optimizing affiliate campaigns, negotiating and executing partnership agreements,
and driving revenue growth through affiliate channels.
Affiliate Program Management:
- Develop and execute the affiliate marketing strategy, focusing on customer acquisition,
retention, and revenue generation.
- Manage a team of affiliate managers, providing guidance, support, and performance
evaluations.
- Establish and maintain relationships with affiliate partners, ensuring their needs are met,
and addressing any concerns or issues that may arise.
- Monitor and analyze affiliate campaign performance, making data-driven decisions to
optimize conversions and maximize ROI.
- Stay up-to-date with industry trends and competitor activities to identify new
opportunities and potential risks.
2. Partnership Development and Negotiation:
- Identify, evaluate, and recruit new affiliates to expand the affiliate network.
- Negotiate and execute partnership agreements, ensuring mutually beneficial terms and
conditions.
- Collaborate with internal teams, including marketing, product, and finance, to develop
customized affiliate campaigns and promotional materials.
- Provide ongoing support and communication to affiliates, answering queries, resolving
issues, and sharing performance reports and insights.
3. Reporting and Analysis:
- Track, analyze, and report on key performance indicators (KPIs), including affiliate
conversions, player value, and revenue.
- Develop and present regular performance reports to senior management, highlighting
successes, challenges, and recommendations for improvement.
- Utilize data-driven insights to identify trends, optimize campaigns, and implement
strategies for continuous improvement.
4. Compliance and Legal:
- Ensure compliance with applicable laws, regulations, and industry standards for affiliate
marketing activities.
- Monitor affiliates' compliance with program guidelines and policies, taking appropriate
action when necessary.
- Stay informed about changes in regulations and industry practices, adapting the affiliate
program accordingly.
Qualifications:
- Minimum of 3+ years of experience in affiliate management within the iGaming industry.
- Proven track record of successfully managing affiliate programs and driving revenue
growth.
- Strong understanding of the iGaming industry, including knowledge of online casino,
sports betting, and related products.
- Excellent negotiation and communication skills, with the ability to build and maintain
strong relationships with affiliates and stakeholders.
- Analytical mindset, with proficiency in data analysis and the ability to draw actionable
insights.
- Familiarity with affiliate tracking platforms and reporting tools.
- In-depth knowledge of affiliate marketing strategies, best practices, and industry trends.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-
paced environment.
- Strong problem-solving skills and attention to detail.
- Understanding of compliance requirements and regulations related to iGaming and
affiliate marketing.
If you meet the qualifications above and are passionate about the iGaming industry, we would
love to hear from you.
.